And So The Battle Begins

As most of you know already, Nikon launched its full-frame mirrorless cameras on Aug 23/18, revealing two models that will appeal to both pros and hobbyists alike.  Priced respectively for those markets, the pro model will be available in September and the consumer model in November.

This isn’t a review of that equipment.  You can get a very good overview of the offering in the great article by M. Zhang from Petapixel.Nikon Mirrorless

What struck me as I watched the launch was just how hard Nikon was struggling to differentiate this product from the offerings already out there.  Perhaps it was the English translation, but “redefine possibilities” and “new light…to pioneer the future” left a lot to be desired as to why I would buy this camera over any other. Continue reading “And So The Battle Begins”

The Myth of Fast Lenses

Since I took up photography full-time 3 years ago, I’m much more informed about equipment and techniques.  There are some well-rehearsed lines in this industry:  photography is about shaping the light; remember to work the shot; don’t take pictures – make pictures.  And on and on.

Many of those tomes are also around gear – usually put out by manufacturers I think.  As an example, fast lenses (those with a maximum aperture of f/2.8 or larger) are always better than other lenses.  Better for low light capture, better for managing depth of field, better for autofocus performance.  Always buy the fastest lens you can afford.

SaleWhenever I venture to purchase a new lens, I’m typically presented with the fastest lens first – the advanced option.  But the more I’ve shot, the more I’ve come to question this equipment mantra.  Most of the time, you DON’T need the fastest lens.  Here’s why. Continue reading “The Myth of Fast Lenses”

Brand Name Equipment or Not?

The airwaves and Internet are full of opinions on the value of brand name equipment for photographers.  There are opinions on cameras and lenses, lighting, accessories to support both brand names and competitors.  There are even opinions on small niche providers who build products to make a photographer’s life easier (bags, stands, organizing systems, even online services).  And of course, lots of stories on saving money by making due with what’s on location or in the environment around you.  You don’t always need to buy.  So how do you choose when it comes time for a new investment in gear? Gear Reviews Continue reading “Brand Name Equipment or Not?”