I come from a generation born before televisions were common in middle class homes. We relied on a radio for news and our only “social network” was the people we knew in the neighbourhood, at school, through our parents or through our church. Getting your name out there was done by word of mouth and by advertising on the radio and in the “yellow pages” or other print publications.
Yet just a couple years ago, I was told that repuations were made in photography by having a presence on as many online sources as possible, particularly social media and sharing networks. Word of mouth is still very big in photography, but increasingly, I was told, new business comes from being discovered on these sites. Word of mouth, while still important, was also now equally “word of post” or “word of tweet”. Continue reading