Today, I posted my first video on YouTube. It has the same title as this post. The video isn’t flashy or funny. It doesn’t depict someone doing something dumb, or someone making fun of themselves or someone else. It also doesn’t take a private moment and make it public. Unfortunately, most of the content I see on sites like YouTube, especially if it’s “trending”, falls into one of these categories.
My generation didn’t grow up with online social media. That’s not an excuse – it’s a fact. I really don’t understand the fascination with watching some of the content that I run across. I just don’t get it. And I guess that means my video will never go “viral”.
But that doesn’t mean I don’t want to play in this space. It’s just a question of how to do it.
It’s been reported that the fastest growing demographic on Twitter, Facebook and Google + is the 55-64 years of age bracket (Cooper, 10 Surprising Social Media Statistics) and seniors in general are the fastest growing group of Internet users (Dewing, Social Media: Who Uses Them?). But things seem to be different when it comes to video sharing. The Government of Canada reported for 2010 that approximately 40% of those between 45-55 and only 10% of those over 65 used the Internet to view or download movies or videos (Allen, Consumption of Culture by Older Canadians on the Internet).
Personally, I use video sharing sites for “how-to” information, to get details on an event or an activity I’m interested in, to learn about products or services I might want and to go more in depth on topics that might be covered superficially in a written publication. I suspect that’s true of many in my generation, and maybe true of most people as they get older and have less free time on their hands.
As a photographer, my medium of choice is pretty well defined. But I can take a cue from other photographers, who use video to bring fans behind the scenes of their projects or to market related products and services.
So this video begins that process. It’s like a letter home to friends and family giving them an update on how I’m doing in my new career. It outlines what I’ve experienced so far and why I’m thrilled at the result. And you get to see some of my work, the good, the bad and the ugly. All part of learning. It’s called The Road Not Taken – Until Now (YouTube). I guess that name relates to both the path I’m on and the new medium I’m trying out. Hope you like it. Let me know what you think.